But why is that? Isn’t it better to write my own stuff so that I know what I put out there is good quality? I mean, some of the PLR out there isn’t very good. Besides, I like to write and I don’t mind doing it.

Here are some good reasons to use PLR and you can decide if they’re good enough for you:

1. This is my favorite – using PLR is the most effective use of your time. Grab a PLR article bundle related to your niche from one of the quality PLR sites that abound, do some light rewriting, and you’ve got 5-15 articles just waiting to be added to your website or blog. How long would it take you to write all these articles yourself? Where would your time be better spent?

2. Using PLR is cost effective. You can get a quality article for $1. Why waste an hour or two of your time writing an article when you can buy it for $1, spend 10 minutes or so tweaking it, and use the rest of your precious time working your business and making money. Eventually you’ll get to the point where you see that every $1 article you buy will give you $$ in return.

3. I like to think of using PLR articles as my way of “outsourcing” my article needs, but with known quality results. I can pretty much get what I want, when I want, and I feel a little important because I am outsourcing like the gurus keep telling me to do. J

4. Using PLR articles allows you to post regularly, and posting regularly helps establish you as an expert in your field. If it takes 5-7 times of being seen by a potential customer before they buy, why not use PLR to help you get in those 5-7 viewings quickly and consistently?

5. Whether you have a PLR article bundle or a PLR product, you are able to change it up a bit or add value to it and have your own product to sell. You can do this fairly quickly and easily – definitely so when compared to coming up with your own product from scratch! More on this later. I’m putting together an ecourse that explains how to do this.

6. Even when you change a PLR article and put it in your own voice, you still come out a winner because you had to do zero research. All that time-sucking research was done by the person who wrote the PLR.

7. If search engines love to see new content on your website, they’re going to love you as you make it a habit of getting yourself some PLR and adding it to your site regularly.

Peggy Baron at http://www.allstarplr.com