Before You Write Do Your Market Research
Step #9
You are ready to write and you have chosen a subject that interests you. There is no question that writing about something just because you think it will be a big seller can make writing a real chore.
You should hope that you will be writing quite a lot on this subject – several ebooks, articles, blog posts. Having an interest will help you sustain interest in your writing. If you feel confident about your knowledge of a subject, your job will be much easier. Research will still be required but a head start on understanding the subject will put you ahead of the race.
However before you begin writing, you need to determine what people are going to buy. There is no object in writing something just because you have an interest in it. The main purpose is to sell your products. This takes us to the first major research project – Market Research.
Basically, people buy books for one of two major reasons. The first is having a specific need or problem to which they are seeking a solution. The other is having a special interest or hobby on the subject. Both of these instances are reasons for people to spend money.
Over the next few days we will be looking at some of the resources you can use to explore what kind of information people are buying.