Keyword Research — Why?
Keywords are those words that people type into a search engine when they are looking on the internet for information. If you are interested in selling a product or service, it is your job to target the words or phrases that the customer is likely to use. Since most web pages are found by people using a search engine, this becomes a major source of traffic.
SEO (Search Engine Optimization) or Webpage Optimization are just fancy words for the process of getting your web page ranked how in the search (page rank). Think about it — when you do a search. how many times do you go past the top ten listed on page one? Well, maybe you occasionally go to page two to look at the second list of ten. But it is highly unusual that people go past there. They certainly don’t go to page 100 or page 1,000.
Your task at hand is tackle the job of finding a topic to get your website ranked in the top ten. You begin the process of targeting these topics with Keyword Research.
To do an effective job at any kind of research, you must have the proper tools. If you talk to 10 different marketers and ask what they use to do keyword research, you will undoubtedly get at least 5 or 6 different answers. It is not uncommon for someone to have a favorite Keyword Suggestion Tool and for it to change within a month or two. At the present time, one of the most popular free ones is seobook.
Nichebot is a paid service that costs around $14 a month. It is a tool you should consider after you become more experienced and are doing more keyword research. A larger list of tools will be presented to you in the Advanced Keyword Research section. That is for another time.
This type of research also helps you gauge the demand for a product. If there is not a market for a product, your job would be to create that market. This is not an easy job especially for a beginner. I do not mean to imply that you have to stick to the extremely popular subjects (weight loss, stop smoking, etc.) where the competition is stiff. However, you do need to decide if there is going to be a large enough market to make money from your hard work.
Here We Go Again — The Ultimate Home for Beginners
Welcome to the first post to our redesigned and restructured Step-By-Step Internet Help blog.
So many details, so much to do, too little time, too few resources? Climb in this boat while we navigate the rough seas.
This is Carol and have I been behind!!! I know you are saying, “What has taken so long?” In reality the way I have started here is, in many ways, how I would recommend you start.
Step in the water and get your feet wet. Sometimes you will step in a deep hole and you have to tread water quickly. Sometimes you will have to swim back to the shore and start over and sometimes a boat may have to be sent to rescue you.
The main thing is to keep on moving. You may not have seen the movement over the past months but you are soon going to see the results.
This blog is completely dedicated to you. While others are certainly welcome to visit, my hope is to provide a place where you as a beginner will always feel at ease. I will be providing everything from small tips to detailed instructions.
I am still very new myself and don’t pretend to know all of the answers. What I do know is that I can find the answers. It is my desire to be able to help you along your way so that you are comfortable with the fact that your business is getting started in the right direction.
Finding A Niche: Using Your Creativity
I can hear you already – “I am not creative, no way, no how.” I’ve said that myself. But you need to approach this process of creation with a different mindset. You need to bring out that creative side of you.
By putting “You” in the picture, you begin the creation process which will outdistance competitors. This is the reason you are looking for topics. It is the reason choosing a topic that interests you is so important. If you are going to put “You” into it, you must be comfortable with the subject. Passion is even better. Later on you may venture into areas that are just lucrative but I have found that for beginners, a niche in a field of interest makes the job much smoother.
Take a few minutes right now to download read the book The Secret To Winning Every Time . . . In Everything You Do. This book was written by Jim Edwards in 2003 but is still very relevant.
Pay special attention to the “4 Step Formula For Getting Out of Competition and In to Creation” that begins on page 11.
Your job now is to narrow your list down to the best 10 ideas. This is strictly according to your opinion. These ideas should be broad topics. That means you should use the topic Cooking, not How to Make a Pie. We will drill down into that topic later to come up with a niche within a niche.
This is a shorter lesson but get ready. In the next lesson we are going to tackle Keyword Research and Market Research so that you can zero in on the topic of your choice.
Be sure to file these papers away where they can be found. You are going to need even more great ideas in the future.
Go to the Wizards Classroom at Website Wealth Wizards forum and discuss 3 or 4 of your list.